Halfsquare

Google visibility & reviews

We bring your Google Business Profile up to date and keep it there. Current photos, fast review responses, a system that pulls in new reviews every month. No ranking miracles, just steady care that compounds.

The problem

Roughly half of the local businesses in Berlin have a Google profile that is no longer current. Photos from 2019, opening hours from before COVID, a logo that has long been replaced, and the most recent post is from summer 2022. Reviews rarely get a response, not even the good ones. New reviews show up by accident, when a regular happens to be in a good mood.

You do not feel this directly, but your neighbors do. Whoever searches Google Maps for “Friseur Prenzlauer Berg” or “café Kreuzberg” sees the profiles with current photos, many reviews, and clean replies first. A salon at 4.1 ★ with 30 reviews lives in a different world from the salon two blocks away at 4.7 ★ with 200 reviews, even when you are technically better. Foot traffic that never arrives is not something you actively miss. You only see it in the numbers at the end of the month.

This is not an advertising problem, it is a maintenance problem. Most owners know they should deal with it. They just do not have the four hours a week to do it consistently.

Our solution

We take over the maintenance. In the setup we bring your profile into the shape it should be in: completed in full, correct categories, fresh photos by a Berlin photographer, “Reserve with Google” enabled, response templates prepared. On top of that, a review system that pulls in new reviews every month, through a QR postcard at the counter, an SMS link after the appointment, the footer on the receipt, and the email signature.

After that, the monthly care runs: weekly posts, fast responses to every review, a monthly rank report, and a 15-minute check-in. This is not a sprint. It is a quiet, continuous investment. You usually see the first additional reviews within 4 weeks. Visible improvements in Maps visibility take 2–3 months. The effect grows as long as we stay on it, and that is the whole point.

What it costs

Setup (fixed price)

€590

Monthly care

€249 / month

Included:

  • · Setup: NAP audit (name, address, phone) across Google, Bing, Apple Maps, Yelp, and industry directories
  • · Setup: Full completion of your Google profile (categories, services, attributes, products)
  • · Setup: Photo refresh with a Berlin photographer, 15–25 fresh images of exterior, interior, team
  • · Setup: Review automation via QR postcard, SMS link, receipt footer, and email signature
  • · Setup: "Reserve with Google" / "Book appointment" CTA connected to your booking system
  • · Setup: Response templates in German and English for positive, neutral, and negative reviews
  • · Setup: Top-10 citation cleanup on the most relevant industry directories
  • · Setup: Owner onboarding (30 min) covering what we did and what you should never touch yourself
  • · Retainer: 4 weekly posts per month (events, offers, team, behind-the-scenes)
  • · Retainer: Review responses within 48 hours, monthly review prompt to your customers
  • · Retainer: Monthly rank report, Q&A monitoring, spam flagging, and a 15-min check-in per month
  • · Retainer: Quarterly photo prompt, we process and upload 5 new phone photos per quarter

Not included:

  • · Paid Google advertising (Google Ads, Local Service Ads)
  • · Building a new website or website redesign
  • · Buying reviews or any practice that violates Google policy
  • · Standalone photo shoots without ongoing profile care (available separately as an add-on)

How it works

  1. Step 01

    Day 0

    Initial audit

    • · Free audit report during the first call, 15 minutes, with screenshots
    • · Side-by-side comparison with 3–5 competitors in your neighborhood
    • · Check whether "Reserve with Google" / "Book appointment" is available to you
    • · Traffic-light scores for the most important profile fields, with priorities
  2. Step 02

    Weeks 1–2

    Setup sprint

    • · Profile completed in full, categories corrected, attributes set
    • · Half-day photo shoot with a Berlin photographer
    • · Review automation live (QR postcard at the counter, SMS link, receipt footer, email signature)
    • · "Book appointment" CTA connected on Google Maps
    • · First 4 posts queued, response templates (DE/EN) in place
    • · Top-10 citations reviewed and corrected
    • · Owner onboarding on site or by video
  3. Step 03

    From month 1

    Monthly care

    • · 4 weekly posts, planned and published by us
    • · Responses to every review within 48 hours
    • · Monthly review prompt to your customers via Provenexpert
    • · Monthly Localo rank report (5–10 keywords in your neighborhood)
    • · 15-minute check-in: what is happening, what is coming, what is working
    • · Quarterly: photo prompt, seasonal updates to categories and posts

Who it fits, and who it does not

A good fit for:

  • · Hair and beauty studios in Berlin neighborhoods
  • · Heilpraktiker, physiotherapy, and doctor practices with a physical location
  • · Restaurants and cafés (also without Quandoo connection) with regular posting needs
  • · Manufakturen, concept stores, and bookshops with foot traffic
  • · Tradespeople (Handwerker) with a service-area profile in Berlin and the surrounding area
  • · Multi-location businesses with 2–6 branches in Berlin

Not a good fit for:

  • · Pure e-commerce with no physical location (no storefront, no profile to maintain)
  • · Franchises with a centrally managed Google profile (the decision does not sit with the local owner)
  • · Businesses with justifiably bad reviews (no tool fixes that, the operation itself has to)

Tools we set up

  • Google Business Profile
  • Localo
  • Provenexpert
  • Canva

Common questions

Let us talk for 15 minutes.

Not a sales pitch. We look at your situation and tell you honestly whether we can help. If not, we tell you who the better fit would be.

Book a call